Cost per click dropped 36% with Search Ads.

A well-established tech company providing services across the UK and Europe sought our PPC and Paid Advertising expertise.

Focusing on one of their core service offerings, audit findings highlighted gaps within their former PPC and Paid Social campaigns, which were further restricted by rigid budget guidelines.

With online competitors allocating an ever-increasing budget to cornerstone keywords, our approach needed to anticipate and mitigate increased budgets while producing tangible results that translated into revenue.

Our approach

The tech firm approached us with a simple brief, but a tall order: increase their marketing ROI with Paid Ads - and start generating viable leads.

We decided to review their current campaigns and strategically analyse keywords and search terms to find out why they were struggling to bring leads from their paid campaigns.

Most of the keywords they were targeting were too expensive and the conversion rate was extremely low. Also the bidding strategy they were using wasn't suitable for their goal.