Digital PR and Outreach Services
Adding Digital PR to your marketing campaigns is a great way to boost awareness, amplify your expertise and drive additional revenue opportunities. We build relationships with key industry influencers to ensure your message is always featured in the right places.
Influencer Engagement Campaigns
Whatever your market – consumer or business – getting the attention of influential bloggers, vloggers or industry big hitting ‘thought-leaders’ has never been so sought after. What better way to get your brand out there than building a network of influencers to do the heavy lifting for you. We know the influencer market and will work with your brand to get the right network of handpicked professionals to make great things happen. From YouTube sensations to big shot bloggers – we’ve got you covered!
All campaigns kick off with a discovery & design session to build a selection of viable campaign ideas backed by competitor research and audience profiling. Depending on the output of the conceptualisation stage, our strategy team will provide the basis for insightful and engaging content by conducting surveys, gathering case studies, interviewing industry experts and more. The finished product? Videos, infographics, press releases, webinars, articles, interactive content – anything is possible!
Social Media Campaigns
We’re sure you’ve heard all of the latest lingo around the ever expanding social sphere – and for good reason! Social media helps promote your content, whether your customers are watching video, scrolling through images or reading articles on their mobiles, tablets or desktops. Our campaign planning incorporates ‘behind the scenes’ work to identify influencers, but the output of the creative social campaigns is very much front and centre for the world to see!
Increasing brand exposure online is a must for any company as it’s a sure-fire way to accelerate traffic, leads and customers. Not only will outreach and online PR have a direct influence on your SEO activity, it has its own intrinsic benefits too. We measure the impressions from all channels and targeted influencers, engagement from website & social interactions, and revenue via the number of leads and sales that can be attributed to the campaign. We offer end-to-end transparency.